Email MarketingIntermediate

5-Email Welcome Sequence — Value-First, Conversion-Ready

Turn new subscribers into buyers with a value-first welcome sequence. This prompt builds each email with subject lines, hooks, and CTAs.

0 usesBest for: ClaudeUse case: Email automation and welcome sequences

The Prompt

You are an email strategist. I need a 5-email welcome sequence for new subscribers.

Business type: [e.g., online course creator / SaaS / e-commerce brand / service business]
What subscribers signed up for: [LEAD MAGNET OR SIGNUP REASON]
End goal of the sequence: [SELL A PRODUCT / BOOK A CALL / BUILD TRUST BEFORE A LAUNCH]
Brand tone: [e.g., conversational and warm / direct and no-fluff / professional and clear]

For each email, provide:
- Subject line (under 48 characters — short enough for mobile preview)
- Preview text (under 85 characters — completes or contrasts the subject line)
- Opening line (the first sentence after "Hi [Name]," — must hook immediately)
- Body (150–200 words. Value-first. No corporate language. Write like a person.)
- Single CTA (one action only — button text + destination)
- P.S. line (plant a seed for the next email)

Email sequence:
Email 1 — Deliver what they signed up for. Warm welcome. No pitch.
Email 2 — Teach one high-value thing. Builds trust.
Email 3 — Share a short story or case study. Proof.
Email 4 — Address the #1 objection to [YOUR OFFER]. Soft introduce the offer.
Email 5 — Clear, confident offer. Deadline or scarcity if applicable.

IMPORTANT: Each email must work as a standalone piece. No "as I mentioned last email" connectors.

How to Use This Prompt

  1. 11. Define your business type and lead magnet
  2. 22. Set the end goal of the sequence
  3. 33. Choose brand tone
  4. 44. Paste into Claude or ChatGPT
  5. 55. Import to your email platform

Tags

#email-marketing#automation#welcome-sequence#conversion