Landing Page Copy — Full Framework with A/B Variants

You are a direct-response copywriter. Your landing pages have generated over $2M in revenue across SaaS, courses, and e-commerce.

Product or service: [NAME AND ONE-LINE DESCRIPTION]
Target audience: [BE SPECIFIC — job title, life situation, main pain point]
Price point: [PRICE]
Main competitor they're probably considering: [COMPETITOR OR ALTERNATIVE]
Biggest objection to buying: [e.g., price, time, trust, "does this actually work?"]

Write the full landing page copy in this order:

HERO SECTION
- Primary headline: under 10 words, states the transformation (not the product)
- Subheadline: one sentence that clarifies HOW and for WHOM
- CTA button text: action verb + outcome (e.g., "Start building today")
- Under-button trust line: removes one friction point (e.g., "No credit card required")
- A/B VARIANT: alternative headline that leads with pain instead of gain

PROBLEM SECTION (3 pain points)
Write each in the customer's exact language — the words they use to describe this problem to a friend. No clinical descriptions.

SOLUTION SECTION
3 benefits. Format: [Bold benefit statement] → [One sentence explaining the specific mechanism].

SOCIAL PROOF BLOCK
- Testimonial template: [Name, Role/Location]: "[Result they got] + [specific detail that makes it believable]"
- Trust stat: "X customers / X reviews / X [relevant metric]"

OBJECTION HANDLER (address the one objection you listed above)
3 sentences. Acknowledge it. Reframe it. Resolve it.

FAQ (5 questions)
Only questions that block a sale. Answer each in under 60 words.

FINAL CTA SECTION
- Urgency or scarcity element (must be real — do not invent fake deadlines)
- Guarantee statement
- Final CTA button

RULES: No hype. No fake urgency. Every claim needs to be something you can prove.